“Bill is, in the best possible way, obsessed.”

Tom Mayberry, County Heritage Officer (Somerset)

Toms opening words when introducing my first solo cider exhibition in 2009 hit the nail on the head. Photography has introduced me to many great things, but one subject I particularly cherish is Cider. In 2004 I was fortunate enough to take part in ‘Apple Villages’, a small heritage project that was to change my life forever. The aim was to educate local school children about the important role apples and cider played in Somerset's rural economy and culture, and when the gate was opened, I was hooked: I couldn’t stop.

Several years later, I realised I either had to do something tangible with the thousands of photos I was collecting, or stop. I was already frustrated by the general response from peers who found it difficult to believe Cider was a worthy subject, and in an effort to bring what I was seeing together, I decided to collectively title the work IAMCIDER. There is more to the cider world than a liquid in a glass, its the lesser known aspects of the Cider world that have always appealed to me with tradition and culture being given particular value. Essentially, IAMCIDER became an open ended body of personal work that examines Cider 'outside the bottle'. 

Travelling the globe to document it is something I never tire of. I’ve co-authored several cider books including Haynes “Cider Enthusiasts Manual”, and the award winning “Worlds Best Cider” (Fortnum & Mason “ Best Drinks Book” 2014) and now in the fortunate position to write, judge and speak about cider internationally. As a cider ambassador and evangelist, I continue to work internationally as a writer and photographer attending at festivals and conferences - judging when requested and observing when not. My primary roles are to educate, document, and connect. I also regularly contribute to broadcast media on cider related topics for TV and radio in USA and UK.

When not photographing it, I can often be found wandering through orchards or biting into unknown apples found growing wild on the side of the road.